Online Reputation for your Business: How to Protect It
The company’s reputation is considered as its most valuable asset. You could lose customers and sales, if it’s tarnished. This write-up shows how bad reviews are not always what they seem they are and the things that you can do about it. In life and in business, we stand or fall on the status of our reputation. Companies spend a lot of money and time to build a positive and solid reputation by staff training, customer service policies, listening to customer feedback and more. In spite of everything that has been done by the company, a reputation can be easily damaged into a thousand pieces by a few ill placed words. This is truly true in this world of modern technology with internet review sites and technology of digital mobile, where a bad review about a certain business can be said and be read by the entire world in just a minute.
It is very important to manage how your business is represented because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before purchasing. Furthermore, it is not new that there has been a big competition of businesses out there, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you.
While it is perfectly normal to feel angry or upset about bad comments that others say about your business, you need to control yourself and should not lash out at all cost. The unfortunate truth about publishing something into cyberspace is that it is very difficult to remove it completely once it was already been published and this was verified by some businesses. Don’t be afraid to own up and then take positive public steps to make it right, if you have made a mistake. The fact that you have owned up and are committed to getting it right, people would respect that. This fact may be able to put more confidence your business motives and ethics.
These bad comments are often taken as a personal attack to us. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is much better to write out a draft first, then leave it for a hours until you can review it in a more composed frame of mind, and soften any overly harsh words. After all, reading a few bad comments is better than doing deception as it cause lesser trust in business.
Source: this company